With all of the changes to the search engines these days, you can drive yourself crazy trying to get your site submitted. Unless you are willing to commit yourself to doing it full time, or you are a search engine expert, you won't rank at the top of the engines. However, this doesn't mean that you should neglect this important means of getting traffic to your site.
Unlike most of the methods for promoting your business, which came from the offline world, this method is different. It's unique, and it is changing and growing at a rapid pace. By at least informing yourself of the basics, you can make this a more effective method for driving traffic to your site.
Below are seven tips you can implement to get started:
1. Understand the Relationships of the Various Search Engines. Before you can know where to submit, you need to understand how all of the various search engines are related so that you don't duplicate your work, or worse, get banned from submission.
Now, mind you, I am no search engine expert. However, I have been watching closely what is happening, and here is what I have seen so far:
Recently, Yahoo, a directory, acquired All the Web, Altavista, Inktomi and Overture. Yahoo is no longer going to be using search results from Google as its backend.
Although it remains to be seen what role All The Web and Altavista will play, Inktomi will only provide limited offerings in Yahoo because Yahoo announced that Inktomi's paid inclusions would not be included in its results.
Overture, the number one pay per click search engine, provides paid results to 80 per cent of the major search engines and will continue to do so. It will also be providing backend results to Yahoo. Overture provides results to major sites like HotBot and MSN.
Yahoo is adding its own search engine and will continue to offer its paid directory at $299 a year.
Currently, MSN and Yahoo, the number two and number one sites respectively on Alexa, are battling for supremacy. Bill Gates is also working on a new model for his search engine, but it remains to be seen what that will be.
Eventhough Google will no longer be providing backend results to Yahoo, Google is still a major player. It is also the number one search engine in the world. Google gets some of its results from the Open Directory Project, a volunteer effort to create a directory of the best sites on the Internet.
Looksmart is still out there, but it appears to have changed its model to a pay per click. You can get started for free, but you'll have to pay for each click. (NOTE: I found this site hard to navigate to answer the most simple questions. Maybe that's why it's the least relevant of the options available.)
Finally, you have Alexa, which is in a class all its own. You definitely want to get your site submitted here because it's a great way to find out who is linking to you, where you rank, and other statistics about your site. Back end results for Alexa are provided by Google.
The easiest way to track your site using Alexa, is to download a copy of the toolbar. You can get it here: http://www.smallbusinesshowto.com/htmlfiles/alexa.html
2. Prepare Your Site for Submission. Now that you know where to submit your site, you want to prepare your site so that it gets accepted.
The best tool to help you is Good Keywords: http://www.goodkeywords.com This free utility will let you search for the best keywords to use on your site.
Key words, however, are only part of the equation.
You will also want to create a good title and description. Take your time when you create these. You want each to be key word rich, and the right length.
Once you've written your title, keywords, and description, then all you need to do is to create the metatags for your web site. You'll find all the tools you need at Evrsoft - http://www.evrsoft.com/, including a link popularity checker, submission to over 100 search engines, search engine analyzer, and a metatag generator.
Once you have used the metatag generator to create your metatags, then all you have to do is paste it into the header of your web page.
You will want to check your metatags first to make sure they aren't too long and are search engine friendly. You'll find a metatag analyzer here: http://www.scrubtheweb.com/abs/meta-check.html
This one is stricter than the one I use, but it works very well.
Let me emphasize here that this step is absolutely crucial to getting your site accepted. You would be amazed at how many professionally done web sites skip this step.
3. Submit Your Site. Now that you have your site ready, you want to start submitting. You will use your title, keywords, and description again here.
Here is your submission list:
Free Alexa - http://pages.alexa.com/help/webmasters/index.html#crawl_site Google - http://www.google.com/addurl.html Open Directory Project - http://dmoz.org/add.html Fast Submit - http://www.evrsoft.com/fastsubmit/ - Submission to 100 of the top search engines. (Caution here: some of these sites may ignore or ban you if you are a business site).
Paid Google Ad Words - http://services.google.com/marketing/links/ads_us/adwords/ - Pay Per Click Inktomi - http://www.inktomi.com - Yearly Fee Per Url LookSmart - http://www.looksmart.com - Pay Per Click Overture - http://www.overture.com - Pay Per Click
4. Check to make sure you are listed. After about a month, you want to go back and make sure that your site is listed in the appropriate search engine. The way to do this is to go to the search engine and type in your domain name. You don't have to include the http://www to do this.
If you are not listed, then go to the next step.
5. Resubmit if Necessary. If your site is not in the search engine you have selected to search, then resubmit your information for inclusion. It's important to remember that unless you are using paid inclusions, it is up to the discretion of the search engine whether or not your site is listed.
Your chances of success will increase if you include some quality content on your site that is dense in your key words. You also want to have as many quality links as possible. You can build your links by contacting other webmasters who have sites that complement yours.
6. Reevaluate. If your search engine strategy isn't working, it's time for a change. However, you need to consider that submitting to the search engines is a very long term strategy, and it isn't something that will occur over night. Only if you are using pay per clicks can you see an increase in traffic almost immediately.
For your free inclusions, you just want to make sure that you are included. Quality content and quality links can help here in raising your rankings.
For paid inclusions, you want to make sure that you are getting the click thrus you need. Unlike free inclusions, you should see results immediately. If you aren't getting enough traffic, consider changing your key words. Good Keywords will help you here.
7. Stay Informed.
If you want to continue to use this strategy in your business, then you need to stay abreast of industry happenings because things change so quickly.
The best place to get information on this constantly changing industry is here:
http://searchenginewatch.com/
They offer three different newsletters to cover the industry. At a minimum you should be reading the daily newsletter.
Althought is is only one of the many strategies I use to promote my business, it can be very effective when done correctly. Take your time, be patient, and learn what you need to do before you use this strategy. It will become an effective tool in your marketing arsenal.
Jan 25, 2007
Professional Traffic Building Tips
Let’s face it; the Internet is cluttered with all sorts of guides about increasing traffic to your web site. Unfortunately, most of these guides are outdated or incomplete. In fact, many of the techniques being touted in them will get you in serious trouble. Wouldn’t you like to build up quality traffic that will stand the test of time? The key phrase is “test of time”. You don’t want to be a flash in the pan.
FIRST THINGS FIRST
Before you rush out to tell the world that your brand new web site is open for business, set it up properly. Do not even start to think about traffic if your web site still has broken links, empty content, and other unfinished business. While patience can be a hard thing to control, having some will pay off later. Once your web site is completely operational from top to bottom, you are ready to flood it with traffic.
SEARCH ENGINES
While there are many web sites out there which claim to be search engines, you only need to be concerned with a few of the major ones like Google, MSN, etc. You do not need to submit your web site to these engines—they will find you on their own once your web site is being linked from other web sites. Never pay for a service or software that does this function because it will be a complete waste of money. Anyone who tells you otherwise is either trying to sell you a product or lacks real experience on the matter. The goal is to get your web site linked on other related web sites, which will cause the search engines to index your web site and visit somewhat often to look for changes.
DIRECTORIES
Your first step to building a solid traffic foundation is to submit your site to good directories. Doing so will increase your incoming links, page rank and traffic. Many directories charge a fee for a listing—most are one-time fees. Following is a breakdown of some of the more important directories to get listed in.
The ODP (Dmoz.org)
Submission to this directory is free and it is one of the best to be listed in. It is extremely important that you read their guidelines. All submissions are reviewed by an editor and the approval process can take weeks to months. Many web site owners have waited a long time before having their web site added. It is worth the wait.
Yahoo.com
Adding your web site to this very popular directory will cost $299 annually. Because of the price, you will want to think about this one. Experiences with Yahoo listings are on both sides of the aisle. The best thing to do is see where your web site will most likely be listed and evaluate the conditions for that section.
sbd.Bcentral.com
This is Microsoft’s business directory and it will be a solid listing for you. The current listing fee is $50, which includes the use of their web site tuning service. This service will evaluate your pages and let you know if the page is ready to submit or contains errors such as under-optimization and spam alerts. It can help you optimize your pages for the keyword phrases you are interested in.
SevenSeek.com
This directory has a great page rank and many back links. As will all directory submissions, pay attention to the guidelines. The fee for submission is $40. Seven Seek is a general directory so just about any web site will fit here.
GoGuides.org
Go Guides is another great directory to get your web site into. Their web site is crawled by all the bots daily, which is a great plus. Submission is $40 for this general directory.
Wowdirectory.com
Wow Directory is a large general themed directory. Web site submissions are free but approval can take some time. They offer an express submit for $20 that will ensure your web site is listed within 24 hours.
There are many more directories out there but these are some solid ones to get into first. In time, your web site will begin to appear in the major search engines. Most directories that charge for submission have adopted the policy started by Yahoo where the fee is for “review” only. It is absolutely vital that you read over all the guidelines to be certain that your web site will be accepted.
ARTICLES
A great way to generate traffic and back links to your web site is by writing articles. Here is the general process of how it works:
You craft a great article.
You submit that article to web sites geared towards web site owners needing content.
Owners grab your article, which contains a link to your web site, and use it on their web site.
As you can see, the process is very simple. When other web site owners place your article on their web site, you will be generating incoming links all over the Internet with no work at all. This will not only lead to possible traffic but help to establish the value of your web site to the search engines—so better rankings.
It is very important that your article is written well. If not, quality web site owners are much less likely to use your article and it makes you look bad. Most web site owners skip this important step in traffic building because they can not craft effective articles. If this is you, do something about it—visit Jason A. Martin right now and click on the “Articles for your web site” link. For a small fee, articles can be generated for you—and you retain full rights. Once received, simply slap your name on it and submit to places like Ezinearticles.com, goarticles.com, etc.
This is perhaps one of the most important steps of all and after your article is written, it takes no work. The results can be extremely fast. Many articles out there are not crafted well so it is important to not formulate your writing style and perception blindly on the work of others. While many web sites that offer articles claim to “edit” them, it is more of a casual edit.
TEXT LINKS
The goal here is to increase the number of links from related web sites. For example, if your web site is about hot dogs, you will want to obtain links from web sites that are about such topics as: hot dogs, eating, hot dog buns, hot dog toppings, hot dog contests, etc. Obtaining a link from Joe’s Engine Parts will not help much and may actually hurt in regards to search engine rankings.
After thinking up words and phrases that are related to your main topic, visit your favorite search engine and search for those items. Visit the web sites that come up and try to get your link on them. Some might exchange a link with you, some might offer a link on their web site in exchange for payment, and some might simply say no. Keep at it.
IN THE END
By completing these tasks, your web site will have established a solid foundation that will withstand changes the future holds. I invite you to read about ways to promote your web site, improve ad copy, and much more by visiting Internet Business Entrepreneur. Remember to always keep a sense of pride about your web site. Resist the temptations to do actions which will hurt your web site and build it with the future in mind.
FIRST THINGS FIRST
Before you rush out to tell the world that your brand new web site is open for business, set it up properly. Do not even start to think about traffic if your web site still has broken links, empty content, and other unfinished business. While patience can be a hard thing to control, having some will pay off later. Once your web site is completely operational from top to bottom, you are ready to flood it with traffic.
SEARCH ENGINES
While there are many web sites out there which claim to be search engines, you only need to be concerned with a few of the major ones like Google, MSN, etc. You do not need to submit your web site to these engines—they will find you on their own once your web site is being linked from other web sites. Never pay for a service or software that does this function because it will be a complete waste of money. Anyone who tells you otherwise is either trying to sell you a product or lacks real experience on the matter. The goal is to get your web site linked on other related web sites, which will cause the search engines to index your web site and visit somewhat often to look for changes.
DIRECTORIES
Your first step to building a solid traffic foundation is to submit your site to good directories. Doing so will increase your incoming links, page rank and traffic. Many directories charge a fee for a listing—most are one-time fees. Following is a breakdown of some of the more important directories to get listed in.
The ODP (Dmoz.org)
Submission to this directory is free and it is one of the best to be listed in. It is extremely important that you read their guidelines. All submissions are reviewed by an editor and the approval process can take weeks to months. Many web site owners have waited a long time before having their web site added. It is worth the wait.
Yahoo.com
Adding your web site to this very popular directory will cost $299 annually. Because of the price, you will want to think about this one. Experiences with Yahoo listings are on both sides of the aisle. The best thing to do is see where your web site will most likely be listed and evaluate the conditions for that section.
sbd.Bcentral.com
This is Microsoft’s business directory and it will be a solid listing for you. The current listing fee is $50, which includes the use of their web site tuning service. This service will evaluate your pages and let you know if the page is ready to submit or contains errors such as under-optimization and spam alerts. It can help you optimize your pages for the keyword phrases you are interested in.
SevenSeek.com
This directory has a great page rank and many back links. As will all directory submissions, pay attention to the guidelines. The fee for submission is $40. Seven Seek is a general directory so just about any web site will fit here.
GoGuides.org
Go Guides is another great directory to get your web site into. Their web site is crawled by all the bots daily, which is a great plus. Submission is $40 for this general directory.
Wowdirectory.com
Wow Directory is a large general themed directory. Web site submissions are free but approval can take some time. They offer an express submit for $20 that will ensure your web site is listed within 24 hours.
There are many more directories out there but these are some solid ones to get into first. In time, your web site will begin to appear in the major search engines. Most directories that charge for submission have adopted the policy started by Yahoo where the fee is for “review” only. It is absolutely vital that you read over all the guidelines to be certain that your web site will be accepted.
ARTICLES
A great way to generate traffic and back links to your web site is by writing articles. Here is the general process of how it works:
You craft a great article.
You submit that article to web sites geared towards web site owners needing content.
Owners grab your article, which contains a link to your web site, and use it on their web site.
As you can see, the process is very simple. When other web site owners place your article on their web site, you will be generating incoming links all over the Internet with no work at all. This will not only lead to possible traffic but help to establish the value of your web site to the search engines—so better rankings.
It is very important that your article is written well. If not, quality web site owners are much less likely to use your article and it makes you look bad. Most web site owners skip this important step in traffic building because they can not craft effective articles. If this is you, do something about it—visit Jason A. Martin right now and click on the “Articles for your web site” link. For a small fee, articles can be generated for you—and you retain full rights. Once received, simply slap your name on it and submit to places like Ezinearticles.com, goarticles.com, etc.
This is perhaps one of the most important steps of all and after your article is written, it takes no work. The results can be extremely fast. Many articles out there are not crafted well so it is important to not formulate your writing style and perception blindly on the work of others. While many web sites that offer articles claim to “edit” them, it is more of a casual edit.
TEXT LINKS
The goal here is to increase the number of links from related web sites. For example, if your web site is about hot dogs, you will want to obtain links from web sites that are about such topics as: hot dogs, eating, hot dog buns, hot dog toppings, hot dog contests, etc. Obtaining a link from Joe’s Engine Parts will not help much and may actually hurt in regards to search engine rankings.
After thinking up words and phrases that are related to your main topic, visit your favorite search engine and search for those items. Visit the web sites that come up and try to get your link on them. Some might exchange a link with you, some might offer a link on their web site in exchange for payment, and some might simply say no. Keep at it.
IN THE END
By completing these tasks, your web site will have established a solid foundation that will withstand changes the future holds. I invite you to read about ways to promote your web site, improve ad copy, and much more by visiting Internet Business Entrepreneur. Remember to always keep a sense of pride about your web site. Resist the temptations to do actions which will hurt your web site and build it with the future in mind.
Jan 12, 2007
การหาเงินโดยการขายโดเมนเนม
โดยผู้ที่จะเข้ามาใช้บริการสามารถลงประกาศขายโดเมนเนม หรือเวบไซต์ของตัวเองในเวบไซต์นี้ โดยไม่ต้องเสียค่าใช้จ่าย ส่วนรายได้ที่ทางเวบไซต์จะได้รับนั้น จะเกิดขึ้นในกรณีที่มีการทำธุรกรรมระหว่างผู้ซื้อและผู้ขาย ซึ่งบริษัทจะเก็บค่าธรรมเนียมจากผู้ขาย ซึ่งอัตราค่าธรรมเนียมจะคิดต่างกันไปตามบริการ ขั้นตอนการขายมีดังรูป โดยเราสามารถไปสมัครกับเวบที่เป้นตัวแทนรับฝากขายและประมูลโดเมนเนมได้
แนะนำ cms สำหรับทำ blog
วันนี้มาแนะ cms อีกตัวที่ใช้สำหรับทำ blog ซึ่งมีคุณสมบัติพิเศษคือสามารถใส่ไฟล์ mp3 ลงใน blog ได้ และกดฟัง กับ download ได้ด้วย
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Loudblog is a sleek and easy-to-use Content Management System (CMS) for publishing media content on the web. It automatically generates a skinnable website and an RSS-Feed for Podcasting. Just upload your audio/video files, add some notes and links, and you’re done!
Modern CMS Talking
The fabulous Ektoras created a tool called Loudbot to combine the general power of some well-known content management systems with the ease of use on handling media files that Loudblog is providing to its users. If you are working with Mambo, Joomla, Drupal, Serendipity, Geeklog or WordPress, you can install Loudblog additionally to your existing setup – it will help you with uploading, organizing and tagging your media files, and after that Loudbot transfers those files to your main CMS. It’s that easy!
เท่าที่ลองดูติดตั้งได้ง่ายมาก ถ้าใครเคยใช้ WordPress ก็ติดตั้งได้สบาย และที่สำคัญมี Template ให้ Download ฟรีด้วย และตัว cms Loudblog เองก็ฟรีด้วย แต่ถ้าใคร Download ไปใช้แล้วชอบก็สามารถบริจากให้เจ้าของ CMS ของเขาได้ และเราสามารถนำมาทำ Blog ไว้สำหรับติด adsense ได้อีกด้วย ลองเข้าไปอ่านรายละเอียดเพิ่มได้ที่ http://loudblog.de นะครับ
What Loudblog is:
Loudblog is a sleek and easy-to-use Content Management System (CMS) for publishing media content on the web. It automatically generates a skinnable website and an RSS-Feed for Podcasting. Just upload your audio/video files, add some notes and links, and you’re done!
Modern CMS Talking
The fabulous Ektoras created a tool called Loudbot to combine the general power of some well-known content management systems with the ease of use on handling media files that Loudblog is providing to its users. If you are working with Mambo, Joomla, Drupal, Serendipity, Geeklog or WordPress, you can install Loudblog additionally to your existing setup – it will help you with uploading, organizing and tagging your media files, and after that Loudbot transfers those files to your main CMS. It’s that easy!
เท่าที่ลองดูติดตั้งได้ง่ายมาก ถ้าใครเคยใช้ WordPress ก็ติดตั้งได้สบาย และที่สำคัญมี Template ให้ Download ฟรีด้วย และตัว cms Loudblog เองก็ฟรีด้วย แต่ถ้าใคร Download ไปใช้แล้วชอบก็สามารถบริจากให้เจ้าของ CMS ของเขาได้ และเราสามารถนำมาทำ Blog ไว้สำหรับติด adsense ได้อีกด้วย ลองเข้าไปอ่านรายละเอียดเพิ่มได้ที่ http://loudblog.de นะครับ
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